Privacy Policy

Who We Are:

INX Direct, a leading UK supplier of ink and toner cartridges (Company No. 04672986, Trading as INX Direct, 2A Walter Road, Swansea, SA1 5NE), values your privacy. We act as the data controller, committed to safeguarding your privacy.

Data Collection:

We gather data through account registration, orders, and contact forms on our website. Online chats with our customer service team also yield information.

Collected Information:

Data we collect includes your name, address, email, IP, and page access history. Order details are stored in your online account.

Card Information Handling:

Your card data is not held by us but securely managed by UTP Payments, our third-party payment processor.

Data Usage:

We use your data to process orders, seek feedback, inform about service changes, deliver requested communications, tailor your shopping experience, and for marketing with your consent.

Legitimate Interests:

Occasionally, we may use your data under legitimate interests, like emailing about related products, with an option to opt out.

Data Sharing:

We never sell or rent your data. Third-party service providers receive only necessary information under secure contracts.

Data Security:

We ensure security with SSL encryption, firewalls, antivirus, and blocking suspicious traffic.

Marketing Choices:

You can object to marketing during a sale, update preferences in your online account, or withdraw consent via email or our forms.

Access, Update, and Removal:

Update your data in your account, request a copy (no charge), or ask for data removal, keeping tax law compliance in mind.


We analyse past purchases for relevant marketing. Object via email if needed.

Data Retention:

Financial records are kept per financial regulations, website accounts may be deleted for inactivity, and email marketing data is retained until you withdraw consent or request deletion.


Like most sites, we use cookies for a personalised experience. See our cookies page for details.


Email us at [email protected] for data-related complaints. If unsatisfied, contact the Information Commissioner’s Office (ICO).

More Information:

Visit our dedicated GDPR FAQ page for further GDPR details.


Policy Updates

This Policy was last updated in September 2023.
Document Version: 1

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